Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.
Social rules regarding dating vary considerably according to variables such as country, social class, religion, age, sexual orientation and gender.
Neurobiologist Robert Sapolsky constructed a reproductive spectrum with opposite poles being tournament species, in which males compete fiercely for reproductive privileges with females, and pair bond arrangements, in which a male and female will bond for life.
These species-particular behavior patterns provide a context for aspects of human reproduction, including dating.
From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.
From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.With the use of modern technology, people can date via telephone or computer or meet in person.Dating may also involve two or more people who have already decided that they share romantic or sexual feelings toward each other.In the twentieth century, dating was sometimes seen as a precursor to marriage but it could also be considered as an end-in-itself, that is, an informal social activity akin to friendship.It generally happened in that portion of a person's life before the age of marriage, enabled dates to be arranged without face-to-face contact.As humans societies have evolved from hunter-gatherers into civilized societies, there have been substantial changes in relations between men and women, with perhaps one of a few remaining biological constants being that both adult women and men must have sexual intercourse for human procreation to happen.